BMG is a creative direction & communication agency founded by Giacomo Arcaro and Giovanni Casagrande in 2014 based in St. Andrea del Crocifisso, a little church in Rimini. BMG works with different clients – from small businesses to institutions to S.p.a. – focusing on social media marketing across various media. The visual identity for BMG has begun from the study of carved decorations found it on a byzantine column inside the church. From these geometric shapes we have designed a unique monogram, born from the necessity to merge the three letters for composing the long acronym Black Marketing Guru. The visual identity has been designed to respect the formal simplicity of the workplace and to emphasize the bond between this space and its history.